DESTINATIONS – SOTHEBY’s INTERNATIONAL REALTY
Destinations is a marketing campaign that I created & designed to inspire Agents of the Sotheby’s International Realty brand to market their unique connection to stunning properties in second-home & vacation markets across the globe. I initially created this campaign for offices in the DC Metro region, however the concept gained popularity and was embraced by the Sotheby’s International Realty brand worldwide – and has now become a marketing utility for 25,000+ Agents across 80+ countries & territories.
The arrow design is a subtle nod to the arrows that are universally utilized across Airport signage worldwide.
