white glove
In 2019, The Sotheby’s International Realty offices in DC began to create a suite of services to buyers/sellers – from moving and packing, to staging and renovations. Recognizing that this suite of services needed to be packaged, I branded it White Glove.
After creating the name and identity for White Glove, it began to make waves across the Sotheby’s network and was picked up by the Corporate office in NY. The corporate office embraced White Glove and launched it globally, to 1,000+ offices across 81 countries.